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With a new collection of bikes named after delicious treats, Lekker Bicycles garners attention with retro-styled ladies seductively enjoying sweets in this advertisement campaign.

On each print ad, the new collection is celebrated, "with tasty new colors from our palette of love... with licorice, blue heaven and mint," while the models are appropriately posing with ice creams, milkshakes and licorice ropes. Each image embodies the feel of each color, with 'licorice' being dark and moody, 'blue heaven' set in a tropical paradise and 'mint' featured in a breezy spring park.

This Lekker Bicycles advertisement campaign only showcases the bikes in small on the side, demonstrating the power of visual associations and creating a tantalizingly delicious collection.