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The LEGO Play and Build Remote merges classic and new toys, incorporating its building block looks with a Nintendo Wii gaming remote.

Rather than playing with the plain white remotes that the Nintendo Wii system offers, why not spice up your gaming with these colorful devices? The LEGO Play and Build Remote pays homage to how old-school games used to be before all the technological advances kicked in.

Implications - One of the best ways a company can appeal effectively to a wide consumer base is by creating products that remind consumers of the days of their youth. By appealing to innocent and happy times, a brand associates itself with a consumer's feelings of nostalgia.