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Camilla Hounsell Halvorsen's Dusty Collection Appeals to the Unassuming Geek

By: Marissa Liu - Published:   Updated: Aug 11 2011 • References: camillahounsellhalvorsen & mocoloco
The Camilla Hounsell Halvorsen designed dusty collection LEGO jewelry. Halvorsen’s dusty collection features a necklace and bracelets made of painted pieces of recycled LEGO so that “the shape of the Lego is still recognizable [but is also] given…new function.”

This subtle white-washed LEGO jewelry is perfect for any nostalgic geekette who doesn’t want to proclaim her nerdiness. The fact that the LEGO jewelry is made with recycled materials only ups the awesome factor.

Implications - Consumers in modern society face so many different responsibilities that they are looking for a sense of ease from their products. Items that feature an element of whimsy appeal to those who want to be reminded of their simpler childhoods. Companies could develop more designs like this in order to attract more attention.

Stats for Geekette LEGO Jewelry Trending: Older & Mild
Traction: 5,801 clicks in 261 w
Interest: 4 minutes
Concept: Geekette LEGO Jewelry
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: giant lego jewelry, kid-approved electronics, and chic lego jewelry.