This LED Sportswear by Utope just might be a glimpse into what the future of fashion will look like.
Utope is a brand that has created smart clothing products. Its main focus is to incorporate electronic components into men’s urban wear. The Sporty Supaheroe jacket is the first wearable electronically equipped piece in the collection. It comes with LED lighting and sensors to increase visibility and safety for commuters in the dark.
Utope is literally changing the way we view clothing; whether you’re on a late night bike ride, somewhere deep in the woods or back backing throughout the Austrian mountain regions, you’ll want to, and will be, seen. These products provide as sense of safety while travelling alone. There are more smart pieces to look forward to, like increased flexibility, breath-ability or body climate/temperature regulation.
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Concept: LED Sportswear
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Segment: Males, 18-35
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