The color selection and pulsing sequences for LED smiles can be wirelessly controlled via computer. The brainchild of two Japanese designers, the LED smiles are now part of a marketing campaign by Japanese clothing store Laforet Harajuku.
Implications - Consumers in modern society are constantly looking for ways to stand out. Products that feature a bolder aesthetic help those who want to make a statement with their ensembles. Companies attempting to bring in more shoppers to their brand could develop more of their items with this element of vibrancy in mind.