Flashing through the snow, in a really flashy way, wearing a LED coat, twinkling all the way! People do the most unusual things during the holidays, and technology only makes it easier for them to get innovative.
This unisex coat has black and white polka dots that light up when you flip the switch. Each spot has a red, green, or blue LED that flashes.
Implications - North American consumers become more frivolous during the months leading up to major holidays. They become more empathetic of their peers and are more open to product possibilities due to social conditioning. Corporations looking to introduce a line of novel products should do so during holiday seasons as consumers are more readily receptive of new ideas and items during these times of the year.
Stats for Light Up Coat
Trending: Older & Mild
Research: 9,126 clicks in 436 w
Interest: 3 minutes
Concept: Light Up Coat
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: cinematic setting recreations, neon blob sculptures, and urban commuter bikes.
Light Up Coat
More Stats +/-
Neon Blob Sculptures
Cinematic Setting Recreations
Urban Commuter Bikes
Amazonian Beach Editorials
Top 20 Streetwear Trends in May