This unisex coat has black and white polka dots that light up when you flip the switch. Each spot has a red, green, or blue LED that flashes.
Implications - North American consumers become more frivolous during the months leading up to major holidays. They become more empathetic of their peers and are more open to product possibilities due to social conditioning. Corporations looking to introduce a line of novel products should do so during holiday seasons as consumers are more readily receptive of new ideas and items during these times of the year.