The puppet LeBron James is seen lifting weights for next year's 2010 NBA Finals, doing 2010 lifts. A great commercial for Nike, a funny spot for LeBron James, and a great way to start thinking about next year's NBA Finals.
Check out puppet LeBron James' spot for Nike MVPuppets.
Implications - Consumers who admire celebrities or well-known individuals relish in being able to experience moments during which they feel a connection or close relation to the rich and famous. When such people are portrayed in ways that are less glamorous, consumers are able to feel closer to them. Companies will benefit by being able to provide consumers with this intimate emotional connection.