Considering that there are many ways to easily spend your monthly income, I have to commend the Leader Megazine campaign for taking an affordable fashion stance. As one of the biggest retailers in Brazil, this ad's message will undoubtedly be heard once these prints hit the streets.
Designed by Guilherme Pecego, the Leader Megazine campaign features "iconic pieces of clothes made with brazilian currency by an origami artist," according to the Dubai-based designer. Creative and thought-provoking, check out the featured gallery and see these print ads for yourselves.
Stats for Paper Bill Polos
Trending: Older & Chilly
Research: 2,206 clicks in 302 w
Interest: 4 minutes
Concept: Leader Megazine Campaign
Related: 96 examples / 74 photos
Segment: Neutral, 18-55
Comparison Set: 35 similar articles, including: apathetic menswear, almost profane ads, and mysterious couture campaigns.
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