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Starring noted fashion photographer Douglas Freidman, the Le Maison Simons Spring 2012 ad campaign features bold imagery and effortlessly cool menswear looks. Posing alongside blonde model Kristy Hume, Freidman shows off his manly man persona, putting emphasis on his muscles and outrageous body art.

With a buff physique and retro moustache, the photographer steals the spotlight in front of the camera. Wearing a multitude of loud and eye-catching pieces, Friedman sports a slew of youthful wardrobe selects from the likes of Comme des Garcons Play, Paul Smith and Marc by Marc Jacobs among others.

Transitioning from day to evening, the photographer is dressed in seasonal statement tees as well as sleek suited separates in the Le Maison Simons Spring 2012 advertorial spread. Vibrant and energetic, this spirited shoot is anything but boring.