Old style electric lawn mowers just didn't cut it - literally. No more. The revolutionary Remington PowerMower, uses a brand new technology to keep the power flowing from motor to blade. The power rivals that of a gas powered engine. Even mowing the "two-week-vacation" grass isn't a problem anymore. Remington designed the mower to appeal to women homeowners and baby boomers with average size lawns. The mower eliminates noise pollution as well as carbon pollution.
Implications - Lawn and garden products do not offer an easy way for home owners to reduce carbon footprints, as many are heavily gas oriented, but electrically powered products are becoming increasingly available. Homeowners want something easy to use that will do the job well, and electric and battery operated lawnmowers fit this desire.
Stats for Eco Lawnmower
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Concept: Eco Lawnmower
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Segment: Males, 18-55
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