The LavkaLavka Food Made By Nature Campaign is Clever and Simple

By: Meghan Young - Published: Nov 27, 2012 • References: facebook & ibelieveinadv
The LavkaLavka Food Made By Nature ad campaign has cleverly strung together elements from the periodic table to spell out the words beef, chicken and potato. The images, which accompany the tag line, "Tired of unnatural products?", show that such foods can often be grown in a scientific lab rather than naturally at a farm as they should.

Created by Creative studio, an ad agency based in Russia, the LavkaLavka Food Made By Nature ad campaign simply and effectively gets its point across, at least to those familiar with the tabular display of the chemical elements in the periodic table. Granted, there is a good chance that these particular elements don't exist in real life. Stats for Element-Strung Word Ads Trending: Older & Mild
Research: 3,700 clicks in 182 w
Interest: 2.6 minutes
Concept: LavkaLavka Food Made By Nature
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: fast casual spaghetti pies, programmable light platform, and pixelated sitcom characters.