Vibrant Cosmetic Sculptures
The peacock sculptures feature plenty of colors and shimmery sparkles, emphasizing the aesthetic purposes of these everyday items and transforming them into works of art.
Implications - Consumers have a strong urge to engage with escapist fantasies. This stems from the hyper-rational order of city living that has repressed the imagination. Companies looking to capitalize on this opportunity should create ad campaigns that enable the opportunity to transcend the quotidian; doing so will forge a more meaningful bond with consumers.