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Poolside Purchasing Edit
Lands' End Makes Bathing Suit Shopping a Day at the Beach

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Poolside Purchasing
Lands' End Makes Bathing Suit Shopping a Day at the Beach
Poolside Purchasing - Lands' End Makes Bathing Suit Shopping a Day at the Beach (GALLERY) 2
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Poolside Purchasing - Lands' End Makes Bathing Suit Shopping a Day at the Beach (GALLERY)
Lands' End Makes Bathing Suit Shopping a Day at the Beach
 Published: May 14, 09
 Views: 1,530

No one likes bathing suit shopping, but Lands’ End is trying to change that. That’s why they’ve just introduced their Island website.

The Island website features the sounds of waves, as well as the sight of cabanas, waterfalls and oceanside fashion shows. The interactive site lets shoppers relax and look at new suit styles.

For many, wearing bathing suits is traumatic enough, may as well make buying them enjoyable.

References:  landsend, mediapost

Filed In:  branding,  business,  marketing,  retail






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Poolside Purchasing