The Land Transport NZ Ads Advocate Safe Driving

By: Meghan Young - Published: Oct 24, 2011 • References: streetanatomy &
"The faster you go, the bigger the mess," according to the Land Transport NZ ad campaign.

By the looks of the bloody contents in the featured blender, Halloween is already here. The Land Transport NZ ad campaign is addressing a serious matter that drivers really should be aware of. Conceived and executed by Clemenger BBDO, the Land Transport NZ ad campaign is simple yet clever. Considering that many have at one point or another experienced an out of control blender, this image really packs a punch. The idea of those organs splattered against white walls is just too much, and the campaign uses these graphic connotations to convey their message: drinking and driving kills, and there is nothing pretty about it. Stats for Bloody Blender Campaigns Trending: Older & Chilly
Research: 2,444 clicks in 239 w
Interest: 2.1 minutes
Concept: Land Transport NZ
Related: 30 examples / 23 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: sky-high bubble ads, crisp air cuisines, and guilty tattoo campaigns.