Superstar

Lancome Paris Creates a Virtual Photo Exhibit for Luminato

By: Misel Saban - Published: • References: lancome
French skincare and makeup brand Lancome Paris has created a blogger-inspired digital gallery exhibit showcasing the Lancome rose emblem for Loreal’s Luminato Festival in Toronto, Canada.

To pay homage to the growing blogger industry as an influencing force in beauty, fashion and lifestyle, Lancome asked bloggers to take the Lancome rose and use it as a prop in a photograph. Fashion and beauty bloggers alike relied on their own sense of style, trends and inspirations to come up with a photograph that showcases the Lancome rose, and also their individual blog style. The ‘20 Bloggers for a Rose: The Lancome Virtual Gallery’ will feature the 20 winning photographs that can only be looked at using a Lancome Canada smartphone app. A great way to fuse the up-and-coming blogger world with the makeup indusry, Lancome’s 20 Bloggers for a Rose: The Lancome Virtual Gallery is digitally cutting-edge.

My favorite entry was the surreal ‘Dreamcreate’ photograph that shows a model posing with an oversized rose in the place of her head. Stats for Rose-Themed Digital Galleries Trending: Older & Average
Traction: 2,624 clicks in 65 w
Interest: 1.8 minutes
Concept: Lancome Paris
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: sultry beach lookbooks, subtly experimental beauty looks, and pink-tinted parisian adverts.