The 'Roses by...' photography exhibit for the Paris brand Lancome makeup features a collection of photos highlighting the brand's rose logo taken by 20 of the world's leading photographers.
For Loreal Paris' Luminato festival this year in Toronto, Canada, Lancome chose to showcase the best of the best in world photography. Photographers like Patrick Demarchelier, Dussan Reljin and Mark Segal all took up their cameras to participate in Lancome's 'Roses by...' photo exhibit.
Each photographer was given a free range of creativity and asked to somehow incorporate Lancome's rose logo into the image. The resulting images vary in creativity, interpretation and feel as some fore-front the rose in a provocative body-covering manner, while others simply use it as a subtle background detail. The 'Roses by...' photo exhibit is a brilliant marketing strategy that highlights Lancome's famous rose symbol without blatant advertising.
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