Vintage Footage Music Videos
The Lana Del Rey 'Blue Jeans' video is unique in that it borrows many vintage clips and splices them together into this singular video. A blend of footage related to traditional Americana and memorable hip-hop moments were used.
Implications - The grittiness of vintage stock footage appeals to consumers who feel modern technology's overproduced videos feel sterile. The rawness of old film clips reflects a more human touch, making it easier for consumers to connect with them. Companies may consider using vintage film clips in media campaigns to invoke empathetic feelings.