The Lana Del Rey 'Blue Jeans' Clip Makes Use of Retro Film
The Lana Del Rey 'Blue Jeans' video is unique in that it borrows many vintage clips and splices them together into this singular video. A blend of footage related to traditional Americana and memorable hip-hop moments were used.
Implications - The grittiness of vintage stock footage appeals to consumers who feel modern technology's overproduced videos feel sterile. The rawness of old film clips reflects a more human touch, making it easier for consumers to connect with them. Companies may consider using vintage film clips in media campaigns to invoke empathetic feelings.