There will only be 50 Lamborghini MurciÃ©lago LP 650-4 Roadsters made. Its gunmetal gray exterior reminds me of a ferocious shark--powerful, yet elegant and understated.
Implications - The exclusivity of a product or service appeals to consumers looking for luxurious experiences at any cost. Businesses can attract customers by offering the opportunity to own a customized or specialized item. The desire for individuality, and personalized products, can be met when a business provides a limited number of items.