Superstar

Ferocious Limited-Edition Lamborghini Murciélago LP 650-4 Roadster

By: Marissa Brassfield - Published:   Updated: Aug 3 2011 • References: lamborghini & autoblog
The images in the gallery above represent the first glance at the limited-edition Lamborghini Murciélago LP 650-4 Roadster. The supercar is equipped with a 6.5-liter V12 that delivers 650 horsepower and 487 pounds per foot of torque; its top speed is an impressive 205 miles per hour.

There will only be 50 Lamborghini Murciélago LP 650-4 Roadsters made. Its gunmetal gray exterior reminds me of a ferocious shark--powerful, yet elegant and understated.

Implications - The exclusivity of a product or service appeals to consumers looking for luxurious experiences at any cost. Businesses can attract customers by offering the opportunity to own a customized or specialized item. The desire for individuality, and personalized products, can be met when a business provides a limited number of items.

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