The Lakai Transworld Skateboarding Video is Dangerously Hot

By: Amanda Chang - Published:   Updated: Jun 9 2011 • References: adsflavor
With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.

Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011. 

Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.