With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Stats for Flaming Board Tricks
Trending: Older & Chilly
Research: 1,111 clicks in 294 w
Interest: > 3 minutes
Concept: Lakai Transworld Skateboarding
Related: 56 examples / 43 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: fiery fashion shoots, fiery night photography, and animated flames.
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