The Lagom Spring/Summer 2013 menswear collection is eccentrically elegant. The hippie-meets-hobo runway show features long-haired models, oversized silhouettes and plenty of eclectic accessory pieces. Whether sporting hats, schoolgirl braids or one-of-a-kind jewelry pieces, models are effortlessly cool while pulling off the relaxed and wearable styles.
From earthy ensembles to botanically patterned garments, this quirky menswear line plays with proportions and experiments with varying textures. Taking inspiration from stone floor designs, the collection features a pattern resembling luxe Turkish marble, Ethiopian leather accessories mimicking concrete and jersey prints that look like doorsteps.
The Lagom Spring/Summer 2013 menswear collection channels a hobo-chic aesthetic that is both eccentric and edgy. While models sport shaggy grooming along with long schoolgirl braids, their rugged wardrobe features tile and stone textile patterns that are subtle while making a strong visual impact.
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Concept: Lagom Spring/Summer 2013
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Segment: Males, 18-55
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