Rough and Rugged Ensembles
John Galliano has made a name for himself as chief designer for Christian Dior, all while his completely opposite endeavor showcases rougher and harder fashions. The Lachowski for Galliano collection brings military and streetwear to the next decade with color and edge.
Implications - Consumers in modern society are no longer looking for ways to blend in. Products that contain a gritty element appeal to shoppers who want to stand out among their peers.