PrettyLittleThing Announces New Collection with Brand Ambassador La La Anthony
Grace Mahas — August 2, 2023 — Naughty
References: prettylittlething
Introducing PrettyLittleThing's latest collection in collaboration with Brand Ambassador, New York Times best-selling author, and entrepreneur, La La Anthony.
With an impressive social media following of over 12 million, La La is celebrated for her ultimate female confidence and provides a glimpse into her glamorous daily life. This summer, she brings a collection inspired by her signature looks and lifestyle, becoming a major vibe for PLT's summer inspo.
Working closely with PLT's design team, La La's collection offers timeless 'last of summer' staples that seamlessly transition from day to night. Earthy textures, gold trim details, and vibrant lime and orange palettes create a head-turning summer wardrobe. From printed figure-flattering bikini sets to abstract mesh co-ords, you'll make a statement at the beach club.
For summer evenings, elevate your looks with stunning ruched dresses and body-sculpting co-ord sets featuring fierce cut-out detailing. Whether you're by the pool or dining at your favorite spot, La La's collection ensures all eyes are on you
With an impressive social media following of over 12 million, La La is celebrated for her ultimate female confidence and provides a glimpse into her glamorous daily life. This summer, she brings a collection inspired by her signature looks and lifestyle, becoming a major vibe for PLT's summer inspo.
Working closely with PLT's design team, La La's collection offers timeless 'last of summer' staples that seamlessly transition from day to night. Earthy textures, gold trim details, and vibrant lime and orange palettes create a head-turning summer wardrobe. From printed figure-flattering bikini sets to abstract mesh co-ords, you'll make a statement at the beach club.
For summer evenings, elevate your looks with stunning ruched dresses and body-sculpting co-ord sets featuring fierce cut-out detailing. Whether you're by the pool or dining at your favorite spot, La La's collection ensures all eyes are on you
Trend Themes
1. Social Media Influencer Collaboration - Collaborations between brands and social media influencers, like La La Anthony and PrettyLittleThing, create unique opportunities for fashion companies to expand their reach and tap into new markets.
2. Transition-ready Wardrobe Staples - Designing collections with versatile pieces that seamlessly transition from day to night, such as La La Anthony's 'last of summer' staples, caters to the needs of busy professionals who value convenience and style.
3. Bold and Vibrant Summer Fashion - Offering head-turning summer wardrobe options like printed bikini sets and abstract mesh co-ords, fashion brands can cater to consumers seeking bold and vibrant fashion statements for their summer outings.
Industry Implications
1. Fashion - The fashion industry can capitalize on the rising popularity of influencer collaborations, like PrettyLittleThing's partnership with La La Anthony, to create innovative marketing campaigns and drive sales.
2. Social Media Marketing - The booming industry of social media marketing presents opportunities for businesses to leverage the influence of social media celebrities and influencers to promote their products and improve brand visibility.
3. Retail - Retailers can take advantage of the demand for transition-ready wardrobe staples, inspired by La La Anthony's collection, by offering similar versatile pieces that cater to the needs of busy consumers seeking convenience and fashion-forward choices.
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