The L2 Fall/Winter 2012 Campaign Reinvents Classics

By: Jana Pijak - Published: Aug 6, 2012 • References: thefashionisto & thefashionisto
Photographer Lorenzo Marcucci captures the latest L2 Fall/Winter 2012 ad campaign. The Chinese label’s bold garments are showcased by L’Uomo Elite’s Ton Heukels.

The blonde top model sports a slew of tailored looks that range from edgy and leather-clad to tailored and dapper. Posing infront of a set of bright backdrops, Ton exudes a fierce attitude. From western to military inspirations, the model’s memorable ensembles are accessorized with the perfect accompanying headwear and jewellery pieces that include feathered hats and body chains.

The opposite of traditional, this ornate advertorial pushes fashion boundaries without going over-the-top. Stats for Off-Kilter Accessory Ads Trending: Older & Mild
Research: 2,392 clicks in 198 w
Interest: 4 minutes
Concept: L2 Fall/Winter 2012
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: mod monochromatic campaigns, bold asymmetrical fashion ads, and ambitious denim campaigns.