Kvassay Vino Uses Simplistic Black and White Color Schemes

By: Jamie Danielle Munro - Published: Apr 26, 2014 • References: behance.net & lovelypackage
Kvassay vino has gone with an extremely minimalist look for its latest wine packaging, designed by Eszter Misztarka of Hungary.

The brand uses a straightforward black and white scheme, with the box that the wine comes in being all one color except for a small white symbol. Psychologically, black represents a sense of sophistication and elegance, which is exactly what this wine exudes. Instead of overwhelming buyers with an extreme burst of color, Eszter Misztarka does the opposite, giving the vino a mysterious effect.

Apparently the symbol used on the front of the packaging is the "Omega-sign, commonly known as the symbol of the beginning and end of all things." This symbolism combined with the minimalist feel puts this wine branding a cut above the rest when it comes to packaging. Stats for Extreme Minimalist Wine Packaging Trending: Older & Warm
Research: 5,492 clicks in 109 w
Interest: 2.6 minutes
Concept: Kvassay
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: fanciful bottle branding, crumpled paper bag packaging, and illustratively numbered vinos.