Kvassay vino has gone with an extremely minimalist look for its latest wine packaging, designed by Eszter Misztarka of Hungary.
The brand uses a straightforward black and white scheme, with the box that the wine comes in being all one color except for a small white symbol. Psychologically, black represents a sense of sophistication and elegance, which is exactly what this wine exudes. Instead of overwhelming buyers with an extreme burst of color, Eszter Misztarka does the opposite, giving the vino a mysterious effect.
Apparently the symbol used on the front of the packaging is the "Omega-sign, commonly known as the symbol of the beginning and end of all things." This symbolism combined with the minimalist feel puts this wine branding a cut above the rest when it comes to packaging.
Extreme Minimalist Wine Packaging
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