The Kurt Geiger SS12 Campaign Mixes Informal and Fashionable Looks

By: Amelia Roblin - Published: Jan 14, 2012 • References: kurtgeiger & fashioncopious.typepad
There is a limit to how much flair and flamboyance you can get away with in public. The Kurt Geiger SS12 campaign works successfully beneath that threshold without starving any ensemble of eye-catching style. Denim vests and tousled locks are casual and street-appropriate but the incorporation of tailored dresses and detailed heels brings the wow factor up a few notches.

Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a striped clutch suggests a wilder side and metal-tipped stilettos scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top. Stats for Stylish Streetside Spreads Trending: Older & Warm
Research: 5,844 clicks in 227 w
Interest: 4 minutes
Concept: Kurt Geiger SS12 Campaign
Related: 81 examples / 62 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: fiercely festive pictorials, sequined seaside ensembles, and fabulously flared fashion editorials.