There have been an increasing number of power outages in Japan caused by the disasters the nation has been hit with recently; making it difficult to keep spaces air-conditioned. As an alternative to beat the heat, citizens in Japan have been wearing air-conditioned clothing. The way Kuchofuku AC Clothing works is through the battery-powered fans that are part of the jacket which pull in air to cool you down.
The designs from Kuchofuku AC Clothing may even be better than actual air conditioning; in a way, you become the cool air!
Implications - Clothing designs that provide comfort allow consumers to dress in style while staying at their best. Products that feature these elements appeal to shoppers who don’t want to sacrifice either one. Offering more items like this could help a company increase its value on the market.