KRAVE Jerky Packaging Targets Carnivores with a Funny Bone

By: Susan Keefe - Published: Apr 27, 2012 • References: kravejerky & thedieline
Skip the age old jerky from the convenience store cash line and reach for KRAVE Jerky instead. The impressive line of on-the-go, artisan-quality meat snacks not only taste amazing, they are also quite good looking. Sporting packaging designed and executed by Hatch, these beefy snacks are a tough item to miss on store shelves.

Using only whole meats, like pork, turkey and beef, KRAVE is giving the sodium-soaked jerky market a run for its money. Invigorated by inventive flavor accents like basil citrus, chipotle honey and smoky grilled teriyaki, KRAVE jerky is a cut above those dusty packages you used to find in your dad's glove compartment. The packaging is filled with good humor and wit. Adorned with clever sayings like, "pork without the fork," these packets of meaty joy are sure to win you over.

Smart, funny and delicious, this jerky is unlike any jerky you've ever experienced. Stats for Witty Artisan Meat Branding Trending: Older & Mild
Research: 6,274 clicks in 212 w
Interest: 3.2 minutes
Concept: Krave Jerky
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: indian-motif branding, efficient eco-friendly branding, and coral cosmetic branding.