Kraken Rum is inspired by the legendary kraken, or giant octopus, which supposedly dragged many unfortunate sailors to their watery graves. On their website Kraken Rum features a book and video about this mythical beast and notes
The largest shipment of Caribbean black spiced rum was said to be brought down by the Kraken. The rum was named thusly, as to being as dark, strong and mysterious as the ink of this beast.
Cephalopod lovers, steampunk geeks, and H.P. Lovecraft fans alike will rejoice in this new dark spiced Kraken Rum!