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Pirate Lore Branding

Kraken Rum Blends Spiced Rum With Giant Creatures of the Deep

 
 
Mallory Whitfield
Mallory Whitfield
17 Trends
23,000 Views
18 Comments

The cephalopod trend of octopi and squids donning just about everything from t-shirts and handbags to jewelry has now spread to liquor. Of course… Sailors are famous for their love of dark spiced rum and for their run-ins with legendary creatures of the deep, so why not combine the two? That’s what the makers of Kraken Rum have done, but they’ve taken it one step further with a sleekly designed website and packaging.

Kraken Rum is inspired by the legendary kraken, or giant octopus, which supposedly dragged many unfortunate sailors to their watery graves. On their website Kraken Rum features a book and video about this mythical beast and notes

The largest shipment of Caribbean black spiced rum was said to be brought down by the Kraken. The rum was named thusly, as to being as dark, strong and mysterious as the ink of this beast.

Cephalopod lovers, steampunk geeks, and H.P. Lovecraft fans alike will rejoice in this new dark spiced Kraken Rum!


 Score:
3.8
This Month and Mild
1,689 Clicks in
11 w 2 d 13 hr 46 min
Pub: Nov 22, 09

REFERENCES
krakenrum
thedieline

TAGS
branding cephalopod dark spiced drinking drinking food kraken kraken rum lifestyle liquor marketing octopus rum spiced rum squid unique

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Pirate Lore Branding or comment about Kraken Rum Blends Spiced Rum With Giant Creatures of the Deep.

stephen russell on Nov 30, 09 
Can expand this pirate branding to: Boats, ships, Homes, Foods, Clothing, Resorts, Hotels ( non Vegas). IE Port Royal Rum & Ye Olde Dining Cottage Blackbeard Rum Pirate Cay. Pirate Inlet Cutlass Resort, Pirate ocean Theme park Pirate theme cruise line? Seafood & Rum dining. Pirate Sailing races- outrace pirate guns Must sell this rum in CA & HI
stephen russell on Nov 30, 09  0


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