Kixl by Uniform Taps into Social Media to Show if Conversation Buzzing

By: Meghan Young - Published: Apr 24, 2014 • References: & psfk
Kixl by Uniform, an independent creative agency based in Liverpool, United Kingdom, is a device geared towards soccer fans. Although a rather simple gadget, it helps keep fans in the loop, especially when they are busy at work or important functions. Essentially, it glows a specific color to indicate whether or not there is any significant chatter about the sport going on social media networks such as Facebook, Twitter and more.

In this way, people who own Kixl by Uniform can gauge at a quick glance whether it is worth checking their social media feeds or simply sticking to the task at hand uninterrupted. Basic yet ingenious, it ensures that distractions are kept to a minimum. Green shows that there isn't much chatter, orange shows that its building and red shows its full-blown. Stats for Online Soccer News Devices Trending: Older & Buzzing
Research: 1,049 clicks in 108 w
Interest: 0.5 minutes
Concept: Kixl By Uniform
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: playful soccer-inspired lights, bubble-wrapped soccer matches, and player tribute football cleats.