In Silicon Valley, the battle for game developers is exceptionally high, hence the hilarious approach taken in the KIXEYE Recruitment Video. The San Francisco-based online gaming company takes some hard swings at rival developers hoping to grab the attention of hardcore developers looking for an employee who will let them be creative.
Featured in the video are the companies Janka, Kerpoop and EAARP, which are stand-ins for real life companies Zynga, Kabam and Electronic Arts. KIXEYE draws the battle lines, leaving no stone unturned as the video criticizes rivals for their safe and knock-off games.
After making it boldly clear that other companies are run by children, bores or grandpas, CEO of KIXEYE Will Harbin addresses potential employees. Harbin establishes why his company is the right choice and then makes an incredible exit flying off into the sunset on a helicopter. After the release of the KIXEYE Recruitment video, other developers will surely have their work cut out for them.
Stats for Rivalry Tech Company Campaigns
Trending: Older & Chilly
Research: 484 clicks in 198 w
Interest: > 3 minutes
Concept: KIXEYE Recruitment Video
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: contemporary ad agency infographs, opportunistic employment stats, and social influence graphs.
Opportunistic Employment Stats
Contemporary Ad Agency Infographs
Social Influence Graphs
Workplace Fatalities Charts
Job Search Apps