Superstar

Kitchens of Africa Packaging Has a Tasteful Textured Aesthetic

By: Amelia Roblin - Published: Apr 26, 2011 • References: kitchensofafrica and thedieline
Many people find themselves looking for convenience in cooking rather than adventure, but the Kitchens of Africa packaging has a grocery store shelf appeal that suggests one can achieve both quite effortlessly within one meal.

The Tridimage design agency took on the project of balancing the brand's visual identity between looks of exoticism and familiarity. Giving sauces like maffe and yassa an accessibility that overpowers the element of mystery, the firm looked to instill soft cultural references like richly patterned textiles and silhouettes of mothers into the kitchen. The result is a collection of five simple labels that retain a fiery flavor that entices the senses. Kitchens of Africa packaging would look at home on the shelves of Western stores, but still stand out with a savory appeal.