The Metro St. James Cafe Lets Customers Use Kisses as Payment

By: Alexander Lam - Published: Jun 7, 2013 • References: gizmodiva
Instead of asking for money, an Australian cafe is only asking for kisses as payment. The Metro St. James Cafe in Sydney, Australia is offering couples a chance to get put away their wallets and pay with some love. Upon ordering coffee, servers inform customers that the coffee can be paid for with a "real kiss."

Though very sweet, accepting love as a form of currency isn't the the most sustainable way to run a profitable business. As such, the coffee shop's campaign is only running until the end of June. Coffee aficionados can bring their partners in and pay with a kiss between 9 and 11 a.m. every day.

This campaign is amazing because it works as a cheap and simple way to increase brand awareness and profile. The cafe's new payment system attracts couples to the Metro St. James Cafe while branding the coffee shop as a hotspot for romance. Stats for Kiss-Currency Coffee Campaigns Trending: Older & Mild
Research: 487 clicks in 155 w
Interest: > 3 minutes
Concept: Kisses As Payment
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: pee-powered party campaigns, airhead lip-locking ads, and self-suck-up ads.