This series of Kimiaki Yaegashi prints showcases the artist’s love for old-fashioned art that is both whimsical and powerful at the same time.
Coming in a red and white colour scheme, the prints evoke a desire to go back to simpler times of one’s childhood. Featuring panda bears alongside fantastical characters, the designs remind me of a picture book I may have read when I was a child.
It’s hard not to fall in love with each and every one of the Kimiaki Yaegashi prints with such adorable names as "Posing" and "Blinders."
Implications - Adults are looking for a way to reminisce on their childhoods. Artwork that is a reminder of simpler times appeal to those who want to take a step back from their hectic lifestyles for a brief moment. Designers could recognize this desire for nostalgic products in order to take advantage of this market.
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Concept: Kimiaki Yaegashi Prints
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Segment: Neutral, 12-35
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Nostalgic Childlike Art
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