Keep it simple next spring with the Kimberly Ovitz SS 2011 collection, featuring casually geometric pieces that will allow you to look wickedly sharp.
With its grayscale palette, these Kimberly Ovitz SS 2011 pieces provide a more cool, calm and collected look for the chillier months before summer. Check out the featured gallery to see this interesting lookbook and prepare to get wonderfully inspired.
Implications - Due to the recent recession, fashions have taken a turn back to basics. Budget-conscious consumers are opting for affordable, simplistic pieces rather than extravagant and expensive ones. Companies should adapt their product lines to incorporate minimalist styles and designs to cater to this fashionable target market.
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Concept: Kimberly Ovitz Ss 2011
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Segment: Females, 18-55
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