Interactive activity is the name of the game in the music video for Kilo by Light Light. The Dutch band uses crowdsourcing to constantly change the look of their video. The crowdsourcing in question comes from the mouse cursors of those who watch the video.
Amsterdam-based design studio Moniker is the brainchild behind this ingenious music video. To interact with Kilo by Light Light, simply watch the video and move your mouse around. The look of the video changes every few hours in order to add in the new mouse clicks. Things get interesting once the band members are shown, and there's also a nude woman who is clicked on in a surprising fashion. Music videos nowadays are known more for their production values than their creativity, which is what makes Kilo's video such a breath of fresh air.
Stats for Crowdsourced Music Videos
Trending: Older & Average
Research: 1,267 clicks in 157 w
Interest: 0.8 minutes
Concept: Kilo By Light Light
Related: 103 examples / 79 photos
Segment: Neutral, 12-55
Comparison Set: 38 similar articles, including: contortionist music videos, fairytale destruction music videos, and symbolically narrative music videos.
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