Kiip Rewards Phone-Users for Excelling at Games on Their Phones
Chalaine Mantha — April 12, 2011 — Tech
Can you imagine winning a cruise just for playing Angry Birds all the time? Kiip is a new startup looking to replace old methods of advertising with a new and improved way for brands to interact with their consumers, aiming to award people who play games on their phones with awesome prizes. These Kiip Rewards can be anything from lattes to hip new clothing and even a cruise! This is definitely a gamer's dream come true.
Kiip Rewards works by providing real-world prizes for in-game achievements. The co-founder and CEO of Kiip, Brian Wong states that Kiip is "creating a new category out of an industry that is truly in need for a breath of fresh air." Kiip Rewards are going to be great just by looking at a list of their current partners, including Sony, Sephora, Dr. Pepper and many more.
Kiip Rewards works by providing real-world prizes for in-game achievements. The co-founder and CEO of Kiip, Brian Wong states that Kiip is "creating a new category out of an industry that is truly in need for a breath of fresh air." Kiip Rewards are going to be great just by looking at a list of their current partners, including Sony, Sephora, Dr. Pepper and many more.
Trend Themes
1. Gamification Marketing - Kiip is disrupting traditional advertising methods by using gamification to engage and reward consumers.
2. In-game Advertising - Kiip's approach of providing real-world prizes for in-game achievements opens up new opportunities for brands to reach and interact with their target audience.
3. Mobile Gaming Commerce - Kiip's innovative approach of rewarding gamers with tangible goods creates a new avenue for e-commerce within the mobile gaming industry.
Industry Implications
1. Advertising - Kiip's gamification marketing strategy disrupts traditional advertising methods and opens up new possibilities for brands to engage with consumers.
2. Mobile Gaming - Kiip's in-game advertising model presents a disruptive innovation opportunity for the mobile gaming industry to monetize gameplay and enhance user experience.
3. E-commerce - Kiip's mobile gaming commerce concept offers a disruptive innovation in the e-commerce industry by connecting brands with gamers through real-world rewards.
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