Keira Knightley is headlining a brand new campaign against domestic violence. Watch this shocking portrayal of domestic abuse, which launched recently via cinema, TV and print. Knightley joined the campaign to raise funds for domestic violence charity Women’s Aid.

Joe Wright, who directed and produced this short motion picture, is one of many influential organizers of the campaign, which employs the use of celebrities to capture audience attention.

With its added shock value, this disturbing footage is sure to leave an impression. This unyielding tactic to raise awareness for this cause may also ready us for the next wave of high-profile, heart-pounding cinematic creations.