Kiehl's Earth Day Campaign is a clever one. They've taken four celebrities--Pharrell, artist Jeff Koons, surfer Malia Jones, and Julianne Moore--and had them create their own Acai-Damage Protective Mist. These promo posters make me want to save my skin the eco-friendly way.
The Kiehl's Earth Day Campaign is pretty ingenious. Using celebrities to sell protective sprays is a smooth move. 100% of the proceeds are going towards the Rainforest Alliance, so you can trust the system on this one. Save the planet, one Acai-Damage Protective Mist purchase at a time.
Stats for Celebrity Eco-Sprays
Trending: Older & Mild
Research: 2,930 clicks in 314 w
Interest: 4 minutes
Concept: Kiehl's Earth Day Campaign
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: ingestible deodorant, drink yourself beautiful, and earth day kick displays.
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