It's a fake electronic cigar that contains real nicotine and tastes like Cuban tobacco. The cigar puffs out harmless tobacco-scented vapor in place of harmful smoke and is good for over 600 puffs.
Implications - North Americans have become increasingly health-conscious with the release of new medical studies illuminating the various problems of its citizenry. As such, consumers are now looking for products which will better their physical health. Corporations may capitalize on this new consumer purchasing behavior by incorporating design elements which are beneficial to consumers' health, no matter how minuscule that benefit is.