The KFC Burrito is Now Available in South Africa
Katherine Pendrill — September 8, 2016 — Lifestyle
References: campaigns.kfc.co.za & chewboom
While KFC may be known for its Southern-style fried chicken dishes, the chain is now taking inspiration from Mexican cuisine for its new KFC Burrito. Currently available at the chain's South African locations, the new dish provides customers with a unique way to enjoy the KFC's iconic fried chicken tenders.
While new to South Africa, different versions of the KFC Burrito have already been introduced in the UK, New Zealand and Romania. The South Africa version of the dish consists of three crispy chicken Zinger strips combined with kidney beans, seasoned rice, avocado, cheddar cheese and tomato relish. The entire dish is then wrapped in a large tortilla for easy on-the-go snacking.
The addition of the KFC Burrito to more international locations demonstrates the chain's willingness to experiment with its existing dishes in unique ways.
While new to South Africa, different versions of the KFC Burrito have already been introduced in the UK, New Zealand and Romania. The South Africa version of the dish consists of three crispy chicken Zinger strips combined with kidney beans, seasoned rice, avocado, cheddar cheese and tomato relish. The entire dish is then wrapped in a large tortilla for easy on-the-go snacking.
The addition of the KFC Burrito to more international locations demonstrates the chain's willingness to experiment with its existing dishes in unique ways.
Trend Themes
1. International Fast Food Fusion - There is an opportunity for fast-food chains to experiment with unique, international flavors to attract customers and provide new dining experiences.
2. On-the-go Convenience Foods - There is an opportunity for the development of fast-food menu items that are easy to eat on-the-go, such as burritos and wraps.
3. Cross-cultural Cuisine - There is an opportunity for fast-food chains to borrow ingredients, flavors, and cooking techniques from different cultures to create new menu items that appeal to a diverse range of customers.
Industry Implications
1. Fast Food - The fast-food industry has an opportunity to experiment with unique, international flavors and convenient menu items to stay competitive in a rapidly changing market.
2. Food Service - There is an opportunity for food service providers to combine different cultural cuisines to create new and exciting menu items that appeal to a diverse range of customers.
3. Convenience Stores - Convenience stores have an opportunity to introduce more grab-and-go foods, such as burritos and wraps, to provide customers with quick and easy meal options while on-the-go.
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