KFC $20,000 Secret Santa "So Good" Campaign Spreads Joy

By: Summer Luu - Published: Dec 12, 2010 • References: kfc & adrants
To promote this fast food chain's 'Festive Feast,' the chain is asking fans to explain why their hometown deserves a visit from the KFC $20,000 Secret Santa, who will hide prize-filled KFC buckets throughout their city.

In the 'So Good' campaign, one city will find buckets filled with cash gift cards for KFC food to reward city residents. They'll find more than $20,000 worth of prizes and holiday meals. The marketing and charitable contest of the KFC $20,000 Secret Santa campaign aims to bring joyful food to a city who needs it most during this festive season. Stats for Fast Food Scavenger Hunts Trending: Older & Chilly
Research: 1,576 clicks in 284 w
Interest: 3.2 minutes
Concept: Kfc $20,000 Secret Santa
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: 12 fantastically fried delights, burger bumvertising, and 19 kentucky fried features.