The KeyTool is Perfect for the Impromptu Handyman

By: Vittoria Natarelli - Published:   Updated: Jul 11 2011 • References: thinkgeek & uncrate
The KeyTool is a pocket-sized multi-tool that can be everything from a bottle opener and wire cutter to tweezers and nail file. Sure, we have seen plenty of those but this bad-boy fits over your key, thereby disguising your key and presenting you with endless opportunities for fixing/opening/cutting things.

Made out of stainless steel for strength and durability the KeyTool has everything you will need in a key cover.

Implications - Today's society is constantly stressed and overworked, as a result, one of the most effective ways a brand can embed itself in the daily life of consumers is by investing in products that serve more than one purpose. By matching a product that can multitask with the common human desire to multitask, the company shows that it is on the same wavelength as consumers, creating an enticing connection.

Stats for Multifunctional Keys Trending: Older & Warm
Traction: 13,023 clicks in 210 w
Interest: 3 minutes
Concept: Keytool
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: wire clutter containers, zombie-fighting gadgets, and lens-powered listening gadgets.