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Wraparound Cycles

Kevin Scott Designs a Bendy Bike That Thwarts Thieves

— July 9, 2010 — Unique
I worry about my locked-up bike like a mother worries about her out-of-sight child, but thanks to Kevin Scott, a simple solution may ease my mind. Instead of relying on just a lock, why not use the bike itself to thwart thieves? Too bad you can't apply the same idea to children...

Kevin Scott did just that. His unique bike design features a bendy middle that wraps around pretty much anything, looping in such a way that a lock easily fits through both tire and frame. His concept is so impressive, Kevin Scott won Runner-up in the UK's Business Design Centre New Designer of the Year Award, according to Core77.
Trend Themes
1. Anti-theft Bikes - The trend of bike designs that use unique features to prevent theft, such as the bendy middle of Kevin Scott's design, present opportunities for disruptive innovation in the bike manufacturing industry.
2. Multipurpose Bike Features - Bike designs that have features for multiple functions, such as the bendy middle of Kevin Scott's design, present opportunities for disruptive innovation in the bike manufacturing industry.
3. Alternative Locks - The trend of alternative bike locks, like Kevin Scott's bendy middle bike design, present opportunities for disruptive innovation in the bike accessory industry.
Industry Implications
1. Bike Manufacturing - The bike manufacturing industry can use the trend of anti-theft bikes with unique features, such as Kevin Scott's bendy middle, to create new and innovative products that differentiate their brand in the market.
2. Bike Accessories - The bike accessory industry can use the trend of alternative locks, such as Kevin Scott's bendy middle bike design, to create new and innovative products that offer improved security and convenience to bike riders.
3. Urban Transportation - The trend of multipurpose bike features, such as the bendy middle of Kevin Scott's design, presents opportunities for disruptive innovation in the urban transportation industry by offering new ways of travelling in the city.
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