UK-based art student Kerry Howley is 23 years old and has made a name for herself with her hairy creations. Howley wanted to explore people's attachment to their hair, and decided to create collars made entirely out of it. She used cut hair from a family friend and spent an astonishing 60 hours on each delicate piece. Using small blades, she weaved the hairs into intricate shapes and patterns.
The magnificent mane-wear is highly detailed and divine. The pieces almost resemble henna tattoos with their thin lined patterns. Kerry Howley is a hairdressing diva.
Implications - Consumers are constantly seeking products that have unique designs or materials; these allow them to stand apart from the crowd and become a mode of self-expression in their own right. Companies can manufacture products with these atypical qualities to appeal to creative consumers.