These Kentieo hamburger cupcakes are such sweet treats in taste and in appearance. Kentieo is the flickr user that posted photos of these delicious desserts recently, and hundreds of sweet-toothed foodies have taken notice.
These bite-sized burgs are just adorable. It appears that the hamburger buns and patty are made out of cake, and the lettuce, ketchup and mustard are layers of icing sandwiched in between. These Kentieo hamburger cupcakes would be perfect pastries for fast food fans.
Implications - Consumers appreciate products that evoke in them feelings of nostalgia. Products that make reference to a popular element in their culture can remind them of pleasant past experiences, strengthening their bond with the product. Companies should consider incorporating cultural references into their products to appeal to a wider demographic.