The Kenneth Cole Fall 2013 runway show made brazen tech statements at this year's New York Fashion Week. The designer kicked off his production with a disclaimer that encouraged audience members to remain linked in to online feeds throughout the performance.
This disclaimer was provided by way of a video that prompted viewers to open their Twitter and Facebook pages, "During the @kennethcole runway show, out of respect for other members of the audience please make sure your phones and tablets are switched ON." This ironic message was followed with Cole's clear interest in digitized fashion, "this show will embrace the intrusive nature of social media." When paired with a "Yield to Social Netwalking" sign, it was made manifestly evident that the label intends on merging its apparel with current online forums.
Stats for Social Media-Friendly Runways
Trending: Older & Chilly
Research: 359 clicks in 171 w
Interest: 0.5 minutes
Concept: Kenneth Cole Fall 2013
Related: 52 examples / 40 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: charitable elf-imitating images, fashionable first lady infographics, and filmed fashion technology.
Social Media-Friendly Runways
More Stats +/-
Fashionable First Lady Infographics
Charitable Elf-Imitating Images
Filmed Fashion Technology
E-commerce Magazine Ventures
Literally Poetic Product Launches