Creative director Kenjiro Sano, also known as Mr. Design, has created the Earth Garbage Bag. Sold at at BEAMS in Tokyo and at Collette in Paris, the garbage bag has become quite popular.
The Earth Garbage Bag attempts to bring attention to the fact that the world is full of unnecessary trash and the waste crisis.
Kenjiro Sano has an impressive portfolio, as he has had clients such as Kirin, Shiseido and Nissan.
Implications - Contemporary society has shown a desire to purchase products from companies that are environmentally respectable and forward thinking. A company can capitalize on this by investing in products or marketing that feature eco-conscious elements. This allows the company to market itself as one on the forefront of cutting-edge, environmental product development.
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Concept: Global Garbage Bags
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Segment: Neutral, 18-35
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