Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable Women 2009 Edition, and I’m sure that British deodorant company Lynx (Axe in North America) was ‘in the know’ when they created the Lynx Twist Deodorant Ad.
The trailer is also part of a social media campaign by Lynx that is being featured on Facebook UK. With over 18,000 Keeley Hazell Facebook fans, Lynx looks to capitalize on it by sexvertising deodorant.
Stats for Deodorant Sexvertising
Trending: Older & Buzzing
Research: 38,081 clicks in 331 w
Interest: > 3 minutes
Concept: Deodorant Sexvertising
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: dotcom sexvertising, sexvertising, and sexvertising watches.
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