Katy Perry's chatbot is aimed to help fans pick which of her perfumes would best suit them.
Katy Perry's chatbot has been launched with personality quizzes to help Katy Perry fans figure out which of her perfumes best suits their preferences or style. The quiz to determine which perfume best suits the fan, uses fun questions with multiple choice answers for fans to pick from to make the decision. The chatbot is a cat named Maddie, after the new perfume which is called Mad Love. Fans who engage with Katy Perry's chatbot have the chance to win one of five autographed bottles of her new perfume.
Creation of the chatbot enables Katy Perry to reach a broad group of consumers and raise consumer engagement for her perfume line by making the marketing for it interactive.
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