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Kate Spade Spring Summer 2012 'Musical Chairs' Campaign is Punchy

By: Katherine Vong - Published: • References: katespade & sassisamblog
Out of all the spring fashion campaigns I've seen so far, I have to say that the Kate Spade Spring Summer 2012 campaign is by far my favorite. With a touch of rock 'n' roll, it's filled with eye-catching black and white graphic prints that are punctuated by shots of hot pink and fluorescent orange -- really, what's not to love?

But perhaps the real reason I love this campaign so much is because it's styled by Brad Goreski (who shot to fame through Rachel Zoe but is now a mega stylist in his own right). Goreski has expertly styled the ladies in this shoot, which is playfully titled 'Musical Chairs.' (You'll have to watch the commercial to see the models actually play the game.)

The bold graphic floral prints that decorate the walls, floors, bed spread, shoes and dresses in the Kate Spade Spring Summer 2012 campaign are designed by Florence Broadhurst, an Australian artist. Stats for Graphic Printed Backdrops Trending: Older & Buzzing
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Concept: Kate Spade Spring Summer 2012
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Segment: Females, 18-55+
Comparison Set: 42 similar articles, including: frenzied floral fashion, psychedelic editorial collages, and casual boho-chic ensembles.